OUR EXPERTISE
OUR FIELDS OF COMPETENCE | OUR SOLUTIONS
Services
Market Research Study
Before entering a market, it is important to be aware of the different forces driving this market. Our role is to inform you on the composition of the market value chain, identify the different stakeholders and identify current and future trends.
The study of demand makes it possible to identify, understand and quantify consumer needs in order to verify their consistency with our customers’ offer.
The study of the offer allows to compare and assess the direct and indirect competing offer in order to put a commercial strategy in perspective.
Thus, we adopt a qualitative approach, with the methodology of Focus Group, or a quantitative approach.
Business Plan
Essential for any entrepreneur who wants to convince potential investors to finance his project, a business plan is also a strategic tool to define the prospects for developments in a market or sector. It generally follows a market study, to define the financial basis following the development of your business strategy and allows you to validate your assumptions.
Communication Plan
Its objective is to build a communication strategy that will allow you to promote your brand and products. We support you to set up communication adapted to your needs and your strategy, aiming to develop your brand image.
Audit
Internal Audit
An internal audit allows you to analyse the functioning of your various departments. We seek to determine how the risks of your business are managed and how your internal control processes allow you to mitigate them.
Organisational Audit
As a broad approach to the company, we aim during an organisational audit to analyse the strengths and weaknesses of your company in its different dimensions. Our objective is to analyse your different operating procedures in order to optimise your organisation.
Mystery Audit
The Mystery Audit makes it possible to evaluate the service provided and the respect of the company’s standards and commitments. To do this, we pretend to be customers of the company. This makes it possible to considerably improve the quality of the service provided, and to energise and involve the company’s employees.
Satisfaction Survey
Satisfaction surveys are at the heart of your company’s quality approach. They allow you to establish a diagnosis of your customers’ satisfaction. These studies allow you to determine the levers at your disposal to increase customer’s satisfaction. They also allow you to know better your customers and their expectations.
Benchmark
The Benchmark is a comparative study of a company or concept. A true competitive analysis process, our comparative studies will allow you to know your competitors, to understand their strategy, their location and their evolution in the market.
Study of Brand Equity
Your company’s brand equity represents all the assets or liabilities related to your brand, its name or symbols. Whether you are looking for a real added-value or a loss of value for your products or services, we work with you to determine your reputation, the perceived quality of your brand, the loyalty of your consumers and to gain your competitive advantage.